When communication really counts
Count on us.
Straight Talk is a weekly conversation with Tom DeLapp on the communication decisions superintendents and district cabinets actually face — media, crisis, community trust, and the culture inside your own organization.
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About the host
A culture of communication, built one decision at a time.
The principal objectives of the firm are to cultivate a communicating culture in schools, enhance the communications capacity of school leaders, build stronger community ties to education, and develop sustainable public relations/communications programs for school districts. When effective communication really counts, you can count on us!
Educators tend to view the news media as either a bothersome intrusion or an outright obstacle in their work. Most people in your community make up their minds about public schools by what they read in newspapers, scroll on Internet newsfeeds, or hear on TV or radio. Since only about 20% of the adults in your community are parents of school-aged children, they often make decisions about education based on stereotypes or misinformation perpetuated in the press or by critics on social media.
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